About iCard.AI
Card.AI is a Taiwanese online credit card recommendation and comparison service. iCard.AI wants to provide a solution for consumers who have too many credit cards but don’t know how and when to use them to take advantage of the cards’ perks and benefits.
My Role
I joined the team in Oct, 2019 as a remote UI Design Consultant. In addition to delivering its UI design, I also acted as a consultant for its branding and user experience. The team and I worked towards a 3-month schedule to deliver a beta version of the service.
Problem to Solve
Large volume of information to present to users
A need to simplify numbers and content for easy comparison
Focus and compare between 3 cards at a time
Intuitive user experience with expandable info
RWD for multiple devices
UI Kit
My intention was to use the color blue to elevate the value and chroma of the design while conveying a brand image of ‘trustworthy’, ‘smart’ and ‘reliable’. Because the most important feature was to create an interface that was easy to read numbers and card information to compare at a glance, the designs focused on creating clear and concise displays of complex information.
