Ceci Chang — DeFi Product & Brand Designer

Drift Protocol

Drift is a decentralized trading platform on Solana focused on derivatives, earning products, and on-chain financial experiences. Led and contributed to product experiences across Earn, onboarding, trading engagement systems, and the Drift V3 design direction for both web and mobile platforms.

Reimagining Earn and Deposit Flow Experience

Led the end-to-end UI/UX design for the Drift Earn ecosystem, including new user education, compare APY and portfolio page.

View Case Study

Designing Trading Engagement Experiences

Led the design of user engagement experiences for the Drift trading ecosystem, driving participation through prediction markets, onboarding flows, reward systems, and community campaigns.

View Case Study

Building Drift V3 Design System & Visual Ecosystem

Built and scaled the Drift V3 design system across web and mobile platforms, extending the visual language into campaigns, launches, and ecosystem marketing experiences.

Coming Soon

Binance

Binance is one of the world's leading cryptocurrency exchanges, offering a comprehensive suite of trading products. During my 3.5 years as a Senior Product Designer and Design Lead, I led the end-to-end design of multiple trading and social trading products. I built the Copy Trading platform from 0 to 1, reaching 20K+ users within 4 months. I also owned the UI/UX design for Futures Trading, covering key features such as Futures Wallet, Convert, Leaderboards, and chat, reducing QA issues by 18% within a year.