BINANCE
My portfolio also includes designing the Binance Future Trading Platform, which is the world’s largest crypto derivatives exchange and the No. 1 derivatives trading platform.
Product Designer The Trading Platform was redesigned in 2021 with my design layout and style, which was selected among the designer proposals in an internal competition. I am the owner of Binance Futures Battle, a gamification product introduced in 2021 with 50k+ users at launch. I worked with PM, Dev and MKT teams to develop the product from scratch to launch within 3 weeks. I am the owner of Futures Wallet and Orders pages, Futures Landing pages, Cooling-Off Period Function. I am also the owner of Binance Convert, which is a critical product for Binance allowing users to convert between a range of tokens more than the Spot Trading.
The old Trading Platform had several problems: 1. Space usage and blocks are not clear enough 2. Market selection area is unclear 3. No unified title for each block 4.Red and green numbers are poorly readable 5. No custom functions 6. The navigation bar needs to be unified across the entire site 7. Hard to find where to change the Lever & Margin Mode 8. Not friendly to new users or beginners
The new Trading Platform includes several improvements: 1. Reduced area dividing lines and redefined block positions and proportions 2. Rearranged the visual flows for users 3. Unified block design such as title and icons 4. Redefined the colors to avoid eye fatigue when viewing for a long time 5. Enabled users to customize block content and size 6. Added a navigation bar and unified user experience with other pages 7. The control area is unified to the right panel 8. Improved user experience for new users and beginners
I also designed other Futures functions such as: - Open Futures Account process for new users - Welcome Page & New User Guides - TP/SL settings - Sharing Poster - Cooling-off period design etc...
Binance Futures Battle is a gamification product that allows users to predict short or long of a token in the next 5 minutes and start a battle. The player who predicted the opposite directions are automatically matched and earn a prize when they win.
Battle Game Control Panel
For more UI, please click the link below. Click Here →
Futures Wallet Web Design Iteration
Futures Wallet App Design Iteration
Futures Trading App Design Iteration
I am also the owner of Binance Convert, which is a critical product for Binance allowing users to convert between a range of tokens more than the Spot Trading.
For more UI, please click the link below. Click Here →
Covert page