Design Lead and Product Designer
I led the project and designed the Copy Trading App from scratch with bi-weekly iterations, and pushed to launch within 2 months.
I was responsible for a smooth user experience and for achieving growth KPI targets each quarter.
The Copy Trading feature needed to satisfy many different user personas.
There was a lot of varied feedback from users, so I led the discussion between Designers, PM and Marketing teams to reach a solution that catered for:
Advanced users
Requirements of professional Lead Traders and seasoned Copy Traders.
Beginners
Easily follow or copy an order with one click for beginner Copy Traders.
Portfolio control
Enable Lead Traders and Copy Traders to control their portfolio status at any time.
I conducted extensive research of the competition, with constant monitoring of new features.
I proposed simpler and more intuitive processes, and emphasized our strengths.
Design Highlights
Clear, intuitive homepage
Clearly categorized homepage; portfolio card design surfaces the most vital information. More beginner-friendly with terminology explanations, and a simplified application process to become a Lead Trader.
Easy onboarding & copy settings
Functional guide for first-time users. Copy settings are simple and easy to understand, with advanced settings that expand for experienced users.
Performance visualization
Trader performance visualization makes it easy to add favorites and copy orders. The total amount is summarized on the My Copy Trading page, with multiple ongoing and closed portfolios viewable and expandable to manage.
Lead Trader management
Lead Traders can easily manage their portfolio, with key performance graphs to monitor positions and trade history, and one click to share portfolio performance. All trading activities are controlled on a single Trade page, with a consistent K-line experience with Futures Trading.
Extending the experience to web, with responsive layouts (RWD).
