Product Designer
The Trading Platform was redesigned in 2021 with my design layout and style, which was selected among the designer proposals in an internal competition.
I am the owner of Binance Futures Battle, a gamification product introduced in 2021 with 50K+ users at launch — developed from scratch to launch within 3 weeks with PM, Dev and Marketing teams.
I am also the owner of the Futures Wallet and Orders pages, Futures Landing pages, the Cooling-Off Period function, and Binance Convert — a critical product allowing users to convert between a wide range of tokens.
Rebuilding the Futures trading page around clearer structure, customization, and new-user confidence.
Before — the 2021 platform
- Space usage and blocks were not clear enough.
- The market selection area was unclear.
- No unified title for each block.
- Red and green numbers were poorly readable.
- No custom functions.
- The navigation bar needed to be unified across the entire site.
- Hard to find where to change Leverage & Margin Mode.
- Not friendly to new users or beginners.
After — the 2022 redesign
- Reduced dividing lines; redefined block positions and proportions.
- Rearranged the visual flow for users.
- Unified block design such as titles and icons.
- Redefined colors to avoid eye fatigue during long sessions.
- Enabled users to customize block content and size.
- Added a navigation bar, unifying the experience with other pages.
- Unified the control area into the right panel.
- Improved the experience for new users and beginners.
Futures feature iterations
Beyond the trading page itself, I designed the supporting flows that shape how users enter the Futures product and manage risk over time.
- Open Futures Account onboarding for new users
- Welcome page and new-user guides
- P&L card sharing design
- TP/SL settings
- Cooling-off period design
Binance Futures Battle — a gamification product with 50K+ users at launch.
Owner of Binance Futures Battle, developed from scratch to launch within 3 weeks with PM, Dev and Marketing teams. Users predict whether a token will go long or short in the next 5 minutes and start a battle — players who predict opposite directions are automatically matched, and the winner earns a prize.
Futures Wallet — web and app design iterations.
Binance Convert — a critical product for token conversion.
Owner of Binance Convert, which allows users to convert between a wider range of tokens than Spot Trading.
