Leading a small design team across the platform, the design system, and social.
As Design Lead for TraderWagon I led a team of 2–4 designers covering both the platform and the social media experience. My work was as much about building the system the team designed within as about the screens themselves.
I directed the team to establish design guidelines, a shared component library, and page flows, and I ran the reviews that kept the experience consistent as the product grew.
Mapping the journey to find where beginners actually got stuck.
I ran workshops and interviews to map the end-to-end journey and locate the specific steps where users ran into trouble, rather than guessing from analytics alone. Resolving the problems surfaced by that exercise led to a 30% increase in users.
Shifting visual focus onto the portfolios people came to compare.
Overview
Homepage & filters
- Reduced the height of the activity banner so visual focus lands on the portfolio cards.
- Improved the usability of the filters.
- Moved My Favorites to a more visible location to increase its usage.
- Increased the number of portfolio cards on the first page from 9 to 20.
- Added more sorting options and API filters.
Copy Settings page
- Reduced how often users had to go back to the previous page.
- Removed illustrations to make room for the settings that mattered.
- Added friendlier guidance for first-time users.
- Promoted take-profit and stop-loss to the first layer, based on user feedback.
Turning social media complaints into a weekly design intake.
Rather than treating social media as noise, my team reviewed and validated user feedback and reported issues there every week. Once priorities were agreed with the other teams, the fixes went straight into the design queue.
The same product, embedded inside Binance itself.
This third-party tool was an app embedded on the Binance homepage, letting users copy trade directly with their Binance wallet. It was the most popular copy trading tool available before Binance built its own feature.
Homepage
Onboarding
Portfolio & copying
Managing your copies
